Despite being officially positioned in the Public Relations and Marketing office today, Florah Votyeka contributes far more than her office sign suggests.
More Than Meets the Eye
In 2009, a young, optimistic Florah walked through the gates of Abraham Kriel and began her journey as the then principal's personal assistant. Her role was not confined to a single aspect; she occasionally helped out in the clinic, found herself at Reception, and even worked as a Child Care Worker at one point. After a few years, she took on the role of Office Manager, a position that included everything related to the office operations. "Who is where when, procedures, switchboard, administrative tasks, scheduling for the child caregivers, staff, maintenance..." Meanwhile, she also took on the Liggiefees (Light Festival) and marketing duties. This year, she has focused full-time on marketing, fundraising, and sponsorships, handing over some of her previous responsibilities to other competent staff members.
It's in Her Blood
Florah's mother was not only a mother to her and her three sisters, but "she was everyone's mother." Florah aspires to be this kind of woman and role model. She prays daily for God to use her wherever she is, believing that she is making a difference in her current position.
Exciting Previous Initiatives
Although the Liggiefees is their biggest fundraising event, they have previously launched exciting projects, such as a Fun Run & Ride. This event was filled with fun activities, starting and ending at the children's home. Following the race, participants and visitors enjoyed games and a treasure hunt, barbeque, and the opportunity to visit the premises. "The community became more aware of the children's home." Last year's SunRun at Lekwena Wildlife Estate benefited Abraham Kriel Children's Home, showcasing their various projects, including Liggiefees, during these events.
There were also other initiatives attempted, such as catering for events or a clothing store on the premises selling clothes at very low prices. Unfortunately, these initiatives were not sustainable, and they still rely heavily on the Liggiefees for the majority of their income.
Always Another Hurdle
Raising funds throughout the year is a challenge in itself, especially in today's economy. As if fundraising wasn't difficult enough, they have to budget at the beginning of the year for artists performing at Liggiefees. For big names, the children's home has to dig deep into their pockets. "Sponsor an Artist" is another project at the children's home, focusing on businesses, companies, or individuals contributing to securing a big name in the music industry for Liggiefees.
Feedback from the Public
Like anything else in life, there will always be people who are unhappy with something, and it's impossible to satisfy everyone. However, management uses feedback from the public, whether positive or negative to improve in every possible aspect of what we do. They try to help when asked, consider suggestions, and make adjustments to the best of their abilities. The staff aims to attract people back to Liggiefees year after year, keeping it fresh and exciting - if not through new themes every other year, then by changing the layout of the venue. This way, it's a new experience for visitors each year.
Current Project
One of their many projects is the Matric Farewell Project, which is already in full swing, with Girls High's matric farewell taking place on April 12th. This project focuses on the home's matriculants, and for some, it is the highlight of their school career. Businesses or individuals interested in contributing to these special occasions, whether through nail and makeup vouchers, evening dresses or suits, or a visit to a hair salon, can contact Florah at kantoor@akpotch.co.za.
The Future of the Children's Home and its Children
Florah envisions Abraham Kriel as a haven our children can be proud of in five years. When children are removed from their adverse circumstances and brought here, they should thrive under the staff's care and love. When it's time for these children to leave the children's home behind, the world should be their oyster, ready to pursue anything in life. The home should be a warm, welcoming, and safe haven. She also sees the children's home growing and being financially strong enough to provide the children with everything they need - from sports equipment to psychological support.
Over the years, Florah Votyeka has left her mark and plays an integral role in the management team that significantly impacts the children's home and its residents.
Johané van Dyk - Potchefstroom
_______________________________
