Eastvaal Toyota Potchefstroom, a cornerstone in the automotive landscape of the North West Province, is making a difference beyond the showroom floor. This year, the dealership proudly joins the Abraham Kriel Liggiefees as a sponsor, reflecting its ongoing commitment to supporting the Potchefstroom community and uplifting local initiatives.

A Legacy of Growth and Innovation
Eastvaal Motors, established in 1968, began as a predominantly Ford franchise group and has since evolved into a multifaceted motor dealer network. Today, Eastvaal boasts 28 renowned brands across 12 dealerships, solidifying its reputation as a leading automotive service provider in South Africa.
While the company was listed on the Johannesburg Stock Exchange until 2004, it has remained focused on expanding its footprint and enhancing its offerings. With its head office based in Mpumalanga, Eastvaal Motors employs 550 staff members across its dealer network in Mpumalanga and the North West Province, showcasing its role as both an economic driver and an employer of choice.
Excellence in Service Delivery
Eastvaal Toyota Potchefstroom epitomizes the company’s mission to be the best motor dealer group in its area of responsibility. The dealership offers a comprehensive range of services, including:
New and Used Car Sales: Providing a wide selection of vehicles to meet diverse customer needs.
Aftersales Services: Ensuring vehicles receive top-tier maintenance and repair services for optimal performance.
Customer-Centric Approach: Delivering an exceptional experience through personalised service and a focus on customer satisfaction.
By maintaining high standards in service delivery, Eastvaal Toyota Potchefstroom continues to set benchmarks for the automotive industry.
Building Strong Relationships
At the heart of Eastvaal’s success is its dedication to fostering meaningful relationships with all stakeholders. Whether it’s customers, manufacturers, financial institutions, suppliers, or employees, the company prioritises trust and integrity. This approach has cultivated a sense of belonging within the “Eastvaal family,” ensuring long-term loyalty and mutual growth.
Community Engagement and Sponsorship
Eastvaal Toyota Potchefstroom’s sponsorship of the Abraham Kriel Liggiefees is a testament to its commitment to giving back to the community. By supporting this cherished event, the dealership not only contributes to a memorable festive season but also helps amplify the Liggiefees’ mission of spreading joy and fostering unity in Potchefstroom.
A Vision for the Future
As Eastvaal Motors continues to grow, the company remains dedicated to innovation, excellence, and community upliftment. With plans to further expand its dealership network and product offerings, Eastvaal Toyota Potchefstroom is poised to remain a trusted partner for automotive needs while strengthening its ties with the Potchefstroom community.
Driving Forward Together
Eastvaal Toyota Potchefstroom exemplifies the spirit of partnership and progress. Through its dedication to quality, customer satisfaction, and community involvement, the dealership is more than just a place to buy a car—it’s a proud pillar of Potchefstroom’s future.
Whether it’s providing top-notch vehicles or supporting local initiatives like the Abraham Kriel Liggiefees, Eastvaal Toyota Potchefstroom continues to drive excellence, one relationship at a time.
