Throwing a business shower is a relatively new concept, akin to a baby shower or bridal shower, but it's for celebrating and supporting a new or growing business. It's an excellent way to show support for an entrepreneur and help them get the tools and resources they need to succeed.

Location and emphasis

When planning a business shower, the first step is to set a suitable date and venue that accommodates the entrepreneur and key guests. The venue selection can range from a meeting room or rented event space to a quiet restaurant, or even a virtual platform if the guests are widespread. Following this, invitations should be sent out, clearly explaining the concept of a business shower and including essential details like the date, time, location, and any specific theme or dress code.

Gifts and games

Unlike traditional showers, gifts for a business shower are practical items that can assist in the entrepreneur's business venture. The entrepreneur can create a registry or provide a wish list of needed items such as office supplies, software subscriptions, or professional services. The theme and decorations should align with the business or the entrepreneur's tastes, with the venue decorated to reflect the business's brand or industry.

For activities and games, it's beneficial to plan business-oriented events such as brainstorming sessions, sharing business advice, or even conducting a mini-workshop. Adding fun games with a business twist can keep the atmosphere engaging and light. Networking opportunities should be encouraged among guests, providing a valuable chance for the entrepreneur to make connections. This can include activities like a business card exchange or a session for each guest to introduce themselves and their profession.

Let them eat cake

Catering should be arranged to suit the time of day and the preferences of the attendees, possibly including a cake or dessert themed to match the business. An important aspect of the business shower is allowing time for speeches and presentations. This gives the entrepreneur a platform to discuss their business, goals, and needs, and also allows guests with business experience to offer short talks or advice.

If it’s not on social media, it didn’t happen

Documenting the event is crucial. Hiring a photographer or designating a guest to take photos, and recording speeches and key moments, provides valuable memories and material for the entrepreneur to revisit. Finally, post-event follow-ups are essential. The entrepreneur should send thank you notes to the attendees to express appreciation for their support and any gifts. Planning a follow-up message or a post-event gathering can help maintain the momentum and continue to build the network. This thoughtful approach ensures the business shower is not only a celebration but a pivotal step in the entrepreneur's journey.

Remember, the main goal of a business shower is to provide moral and practical support to the entrepreneur. It's a celebration of their courage and effort in starting or growing their business and a way for the community to come together to help ensure its success.

Johané van Dyk