Here at The Go-To Guy our core business value proposition is to attract more applicable business to you as a business in Potchefstroom, whilst for users of the system and the general residents of Potchefstroom the value is to get the service they require, when they require the service in a convenient manner on their mobile or PC.
The "About" Section
One of the most important part of your business online is your "About" section as found on The Go-To Guy page and which we normally extract from your Webpage or Your Social Media Profiles such as Facebook, Instagram, Twitter, and its especially important as the About section of your page is normally associated with your Metatag.
Your Metatag
Your Metatag is what search engines such as Google and Bing uses to present to customer results for their searches online, and therefore the information contained in this Metatag is extremely important, as a poor Metatag will result in poor results of your profile for organic traffic, organic traffic is the traffic that you do not pay for and is therefore such an easy win if you get this correct.
Your about section, besides for Google purposes is also a very important part for the customer looking for services, and if your about section does not tell the customer what he/she would like to know, well then that customer moves on to the next company that more clearly defines what they do.
Case Studies Summary
Lets show you a real case below... (Note: We changed some details as the objective here is to show how easy it is to get this wrong and not to focus on a specific business, many make the same errors, out of the more than 1,000 businesses on The Go-To Guy about 60% metatags are very weak, and about 40% will never have opportunity to attract search engine or customers, and hence our urgent plea to business to fix this)
This is the about section of the company as it appears online and across the web, and ultimately this is what both Google and the customer sees when looking at this company:
"We are a team of multi-disciplinary executives with more than a decade of experience, serving our customers with dedicated care and passion, we strive to put our management strategy in place with our customer as the core with a holistic approach"
Now ask yourself the following...
What does this company do?
What services do they offer?
Let's show you what the About section read after applying proper Metatag and About section principles...
The company is an Estate Agent in this case:
Meta Title: Experienced Property Agency in Potchefstroom | Find Your Dream Home Today!
Meta Description: Looking for your dream home in Potchefstroom? Our experienced property agency offers a wide selection of houses for sale to suit your needs and budget. Whether you're a first-time buyer, upgrading to a bigger home, or downsizing, we have something for everyone. Our team of professional agents are committed to helping you find your perfect home, providing expert advice and support throughout the process. With years of experience in the Potchefstroom property market, we have the knowledge and expertise to guide you through every step of your home-buying journey. Contact us today to start your search for your dream home.
Clearly the latter will be much more informative than the previous message.
Let's show you one more...
We started our dream business in 1980 and after twice nearly closing down we created what we have today, a business that aims to satisfy all our customers needs and focussing on making you leave with a smile, our prices are always competitive and we have a special of the day every day, we welcome you to come and visit us and browse our wide range of products.
Now ask yourself again the following...
What does this company do?
What services do they offer?
Let's show you what the About section read after applying proper Metatag and About section principles...
The company is a fashion accessories retail store in this case:
Meta Title: Fashion Accessories Store in Potchefstroom | Stylish and Affordable Accessories
Meta Description: Looking for trendy and affordable fashion accessories in Potchefstroom? Look no further than our fashion accessories store. We offer a wide selection of stylish accessories, including jewellery, handbags, scarves, hats, and more. Our accessories are perfect for any occasion, whether you're dressing up for a night out or just looking to add some flair to your everyday look. Our friendly and knowledgeable staff are always on hand to help you find the perfect accessory to complement your outfit. Visit our store today and discover the latest trends in fashion accessories at affordable prices.
You have homework
Go to your About section and ask yourself if at least anybody that reads the About section will know what business they are dealing with and what you have to offer in a concise way, if not then change it.
Tip: Below the initial about section you can add a list of your products, your services, your menu items and more detail, but the core needs to already tel the story in a short crisp manner.
You can also part with a R100 bucks
If you want us to do it for you, you are most welcome to get in touch, send us your company facebook or website and we will provide you with an About section we suggest you use, we will also provide you with some keywords we suggest you create quality content around to help your organic growth.
For your Metatag suggestion we will charge you the arm and leg amount of R100 bucks, trust us if we say this is actually worth much more than that, but it is painful to see businesses miss on this basic element, and for us your success is actually worth more than the money in this case, strange but true... and we will base it on an honesty system, we will do it for you and after we send you the info you can pay us :)
Our Email: theguy@thegotoguy.co.za
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The Metatag Definition as we use it:
A meta tag is an HTML tag that provides information about a webpage. Meta tags are used to provide search engines and other programs with information about the content and structure of a web page. They can help improve a page's visibility in search engine results pages (SERPs) and can also be used to control how the page is displayed in search engine listings. Meta tags typically include a title tag, a description tag, and keyword tags. The title tag is usually the main text that appears in search engine results pages, while the description tag provides a brief summary of the page's content. Keyword tags are less important than they used to be, as search engines have become better at analysing the actual content of a page.
