With a vibrant yet limited market in Potchefstroom, ever rising input costs and tough business environment it is always important to review the value received from suppliers, and the same goes for marketing and advertising spend, which is actually a critical requirement for any business wanting to increase and even maintain business, here is why we think you should have a look at The Go-To Guy.
From Proof of concept to Established Growth
During the past few years The Go-To Guy diligently built a local web platform focussing on Potchefstroom and surrounding areas, and grew the platform from a very basic business directory to an extended community platform now receiving more than 70.000 page views per month, and growing at a consistent base.
During the same period the social media platforms of The Go-To Guy grew and currently the facebook Page has more than 15.000 followers, the TikTok Channel passed the 600.000 views mark and the total reach of Social Media now hovers above 4 million on a constant basis.
The reason for this growth is the continued expansion of the services offered by The Go-To Guy as well as the content creation through the various sections on The Go-To Guy platform. Our video range where we showcase Potchefstroom, its businesses and its people proved very successful and remains one of our core foundations in telling the stories of Potchefstroom and surrounding areas
The Business Directory and #Webbie
The business directory now has more than 1.700 businesses listed in Potchefstroom, under a variety of categories and the platform is constantly marketed to residents to find a variety of services in and around Potchefstroom. This business card started off with very basic information and over the past few years grew to now also have an expanded version referred to as #Webbie, effectively a mobile friendly website for businesses (More than 90% of all web visits are on mobile, so it is absolutely critical to have a mobile friendly web presence)
The Potch Gazette
Content creation is an important part of any web presence, and adding value to the community through local content was the next focus of The Go-To Guy with the launch of the Potch Gazette section, which is a mix of a Newspaper, a Magazine and an online Blog, covering mostly Potchefstroom and surrounding areas. Potch Gazette covers a range of topics such as business news, sport news, school news, and the readership continues to grow each month.
Included in the Potch Gazette is an artist section that covers music, books and other performing artists, indeed our musicians platform now lists more than mosts platforms across South Africa, so if you are looking for a specific artist in South Africa you are bound to find their contact details in the musicians section.
Inside the Potch Gazette you will also find other community services, such as: Lift Clubs, Book Clubs, Buy and Sell Clubs and soon to be launched Business club and Singles Club
The Property Board
Besides the Potch Gazette The Go-To Guy developed a Property Board for readers and followers to search and find properties to rent and for sale in Potchefstroom areas, this platform is now one of the most visited property spaces in the region and we continue to develop value for agents as well as readers on this section of the service.
Our vision is that all property agents in future will be part of this service to add their properties on the page, as opposed to national web services that are not as hyper localised as The Go-To Guy Property Board.
The Job board
We identified that there was a need for a central job board that offered a quality service in Potchefstroom and surrounding areas, especially since jobs are extremely scarce in South Africa in general and also as many Potchefstroom employers used external service providers outside of Potchefstroom, and subsequently we created a job board platform where local companies could place jobs available for free.
As time progressed we continue to add additional sections on the job board, this includes a section for Au-Pars, Gardeners, Domestic workers and a Student Job Board. In addition we identified that many job seekers had a challenge to constantly print and distribute their CV's and we created a digital space where they could upload their CV and then share this with companies where they applied for positions.
This job board is now the leading job board in the region and as part of our community support remains a free service to companies advertising jobs, we monitor the quality of jobs placed on a continued basis to counter scammers in the market and ensuring quality of service for employers and employees alike.
Stroom Stories
We recently added our Live Broadcasting service named Stroom Stories, and we currently broadcast on Tuesday and Thursdays from 11:00 onwards across Facebook, TikTok and YouTube. On Thursdays we also have a Rugby Talk section from 15:30 to 16:30 that is being hosted by the Potchefstroom Dorp Rugbyklub Team manager, Drikus Viljoen.
Stroom Stories covers a range of stories of Potchefstroom, its people and its businesses, and is proving to be very popular in the community, with thousands of views each month and we expect that this will grow to substantial numbers as we continue to develop our stories, our outside live broadcast and our guest lists. Businesses can also apply to be featured on Stroom Stories.
Events Calendar
We created an events calendar on the web platform, adding events from Potchefstroom and surrounding areas on a daily basis, these events ranging from local church bazaars to massive regional events such as the NAMPO annual show. The events calendar offers free listings to businesses and event organisers as well as enhanced value added services to communicate and market the event, and similar to some of the other services offered this event page is also now one of the most visited calendar services in the region.
Potch Daily Meals
The Go-To Guy introduced Potch Daily Meals, a convenient service for residents of Potchefstroom to view daily and weekly menus from local catering companies that supply home meal services. Whether you're looking for freshly cooked meals or heat-and-eat options, Potch Daily Meals makes it easy to find what you need. The service allows residents to browse Menus and ind all the information they need about contact, delivery, and collection options.
This service brings together a variety of meal options in one place, making it easy to plan meals and enjoy delicious, hassle-free dining at home.
Potch Daily Deals
The Go-To Guy introduced Potch Daily Deals, a service where you can find the best daily specials from local businesses in Potchefstroom. The service offering covers restaurants, bars, or pubs, and will soon expand to include other categories. For residents Potch Daily Deals allows you to browse daily specials, explore new restaurants, bars, and pubs offering special promotions and to save some money.
The Value Offering for Business
For businesses The Go-To Guy offers a range of packages where we do your marketing for you, this through a well structured and targeted approach to raise the awareness of your business and ultimately to get more feet and business to your business, which is ultimately the aim for any advertising campaign.
What is the Unique Value
No other platform in Potchefstroom offers such a comprehensive and localised service such as the one found on The Go-To Guy, we utilise multiple channels, structured and targeted communications and we tell the stories of Potchefstroom, in a unique manner and for our advertisers at a fair price.
If you want to list your business then you can easily register online, after which the process is as follows:
We invoice you based on the package you selected
We create your business card profile on the platform
We create a mobile friendly #Webbie page, capturing the essence of your business and the services you offer
We write an article about your business for placement on our Potch Gazette
We share all your information on our Social media platforms
We activate targeted advertising programs to your target segments, based on the hours of advertising you selected
We share your video, if you selected this option across all our Social media platforms
We provide you with a summary report at the end of each month on how your ads performed
We constantly monitor the success and trends on your ads that we adjust accordingly
We have success stories in the community :)
Here is the link to register: Register Business
you also have the option for us to reasearch all the info and we will upload all your data if you do not have the time, simply send us an email to theguy@thegotoguy.co.za with your business name anfd contact details and leave the rest to us.
Alternatively if you want to see us in the flesh, then let us km=now and we will send someone to come tell you our story and capture yours.
Below we included the different packages PDF if you want to have a deeper look into the options available
Standard Offers from The Go-To Guy
Baie dankie dis net wat ons nodig het in Potch. Sterkte.