As social media has become an integral part of our lives, small businesses have been taking advantage of various platforms to connect with customers and promote their products and services. Facebook is one of the most popular social media platforms for businesses.
However, here at The Go-To Guy when completing our business verification services we noted that many small businesses have neglected to update their Facebook pages regularly. In this article, we’ll explain why it’s essential to keep Facebook and other profiles updated and how it can benefit your business.
Showcasing the latest information: Keeping your Facebook page up-to-date with the latest information about your business can help your customers stay informed about your products and services. Your page should include your latest offerings, promotions, and any new developments. Your customers will appreciate the timely and relevant information, and it may even encourage them to visit your business in person.
Building customer trust: Consistently updating your Facebook page can help build customer trust. When customers see that your page is regularly updated with relevant and useful information, they are more likely to trust your business. This trust can be built up over time, and it can lead to loyal customers who recommend your business to others.
Maintaining relevance: By regularly updating your Facebook page, you can maintain relevance with your customers. If your page is outdated, customers may assume that your business is no longer in operation or not interested in engaging with customers. Updating your page with new posts, pictures, and videos will keep customers engaged and interested in your business.
Staying top of mind: By posting regular updates on your Facebook page, you can stay top of mind with your customers. When customers see your updates in their news feed, it reminds them of your business and can encourage them to visit your page, and your business. It’s an excellent way to keep your business top of mind with your target audience.
Improving search rankings: Keeping your Facebook page updated with fresh content can improve your business's search rankings. Social media platforms are an excellent way to drive traffic to your website, and by keeping your Facebook page updated with fresh content, you increase the likelihood of customers finding your business on search engines like Google.
One of the critical points are that by having an outdated Facebook page customers assume that you are no longer in business, and indeed we have seen this happen constantly with businesses that we know is actually still in existence, therefore these businesses are actually losing money as a result as customers just do not bother to contact them.
In conclusion
Keeping your Facebook page updated is critical to maintaining a strong online presence for your business. It not only helps you stay relevant to your customers but also helps build trust, improve search rankings, and stay top of mind with your audience. So, take the time to update your Facebook page regularly, and watch as it benefits your business in many ways.