Our Story and Growth

Back when we launched in 2018, we focused on creating a user-friendly listing platform. The idea was straightforward: if you needed a plumber, hairdresser, or restaurant in Potchefstroom, you could hop onto our site and find them quickly.

But as time went on, something wonderful happened. We realised people wanted more than just a name and phone number. They craved local stories, in-depth information, and trusted recommendations. That’s how The Go-To Guy grew into a one-stop hub—not just for business listings but also for local news, community happenings, and engaging digital content.

Where we are Today

Today, our website features more than 2,700 businesses, with about 90% of them rooted in Potchefstroom. The rest? They’re businesses that serve the Potchefstroom market in one way or another. Over time, we’ve kept adding new layers:

The Potch Gazette: A digital newspaper and magazine that covers everything from local news to community events, we wrote more than 30,000 articles and snippets to date
StroomStories: Our digital studio where we shine the spotlight on remarkable local personalities and organisations. We live broadcast from our studio several times a week, and you will find programs such as SportStroom (previously RugbyRaas), Spiritual Talk, SkoolKompas, and SafetyLine: Programs covering sports, faith, education, and security, respectively, broadcasted on Facebook Live.
StroomCares: A community support initiative that features local charities and social causes.
Job Board: A platform to explore local job opportunities, ranging from General to Student Jobs, including a dedicated section for Job Seekers to upload their CV's directly to share with potential employers.
Property Board: A listing service for rentals and properties for sale.
SmartStart: A new platform aimed primarily at car dealerships and a range of other automotive industry services and product categories.
Events Calendar: Our events calendar has grown significantly and we are now one of the leading event calendars in the region, with more than 2,600 events having been listed on our Events calendar, its the place to go to find things that happens in and around Potchefstroom.
Farming: Currently under construction and being tested in Beta version, this service will engage with our farming community and value creation initiatives towards our local farming segments

We cover a long list of other services, so be sure to check out our home page to view just how comprehensive our coverage of Potchefstroom actually extends.

Our Core Assets

Because we’re so devoted to Potchefstroom, you can reach us via www.thegotoguy.co.za and www.potchefstroom.com ,(pointing to our main site), active social media pages, newly formed Facebook groups for specific niches, and WhatsApp channels to keep the community informed.

Our main Facebook page alone has 70,000 followers and continue to show healthy growth, our Website currently receives about 75,000 page views per month and equally the growth remains positive, while our TikTok account has more than 8,300 fans—and collectively, our videos have been viewed over a million times.

Our Android and Apple App

Of course, we’re not stopping there. in May 2025, we’re launching a brand-new Android and iOS app to replace the first version of The Go-To Guy app. This upgraded mobile presence will give users quicker, more intuitive access, and provide businesses like yours with even more chances to connect with local customers.

What Makes Us Different?

So what’s the secret sauce? Our focus has always been on credibility, community, and visibility. We have a passion for telling stories in a natural, unforced way.

Whether it’s through a quick social media post, a video shoot on location, or an in-depth piece in the Potch Gazette, we want your potential clients to feel like they know you before they ever step foot in your store or pick up the phone to call.

Our approach isn’t about generic ads—it’s about connecting on a deeper level through authentic storytelling.

We remain the only platform in Potchefstroom that combines content creation, stories, community news and business marketing with a media agency format, in addition we have supported and continue to support a range of local initiatives and programs, such as our sponsorship to the Potch Dorp Rugbyclub, for Potchefstroom from Potchefstroom.

Our Recurring Packages: A Home for Your Business

When it comes to promoting local businesses, one size definitely doesn’t fit all. That’s why we have several packages to choose from, each offering a unique level of exposure and support.

We actively market the platform in Potchefstroom to attract visitors to the site, and through the message that if you require anything in Potchefstroom to visit this one stop resource called The Go-To Guy, hence our continued traffic and visitor growth to the platform.

Let’s walk through them in a way that feels more like a conversation than a contract.

The Basic Listing Options - Low Cost, Highly Effective

Business Card Standard

(Free)

It all begins with our free Business Card Standard listing. We include all the local businesses we can find in our database—name, basic contact info, and category placement.

It’s a simple, no-cost way to ensure that when people search our site for your type of product or service, they’ll see you.

This foundational listing benefits from our ongoing marketing efforts to drive consumers to our site as the “go-to” resource for Potchefstroom. Currently we have more than 2,700 listings (and growing) on our database, providing clients that look for services with value in finding what they are looking for, hyperlocal, hyper effective.

Business Card Plus

(R50 monthly - Paid annually)

For a small monthly fee, your listing jumps to the top of your chosen category, appearing as a verified business (after we confirm your details). Think of it like a VIP pass in a crowded venue.

This also unlocks a “More Detail” page—almost like a mini website—complete with your about section, services, photos, and direct links to your social media and online maps. People can share your listing via WhatsApp or Facebook with a single click, making it easier than ever for your fans to recommend you. The card also has direct "Click and Connect" features activated to your WhatsApp contact, Facebook, Website and Google Map location, making it easy for clients to get in touch with you.

If you think about how often someone searches online for, say, a plumber or a mechanic, having your card appear at the top is a powerful advantage. Because we limit these paid listings to limited verified businesses per category, you won’t get lost in a sea of competitors.

Going Beyond a Listing: Our Larger Monthly Packages.

Our monthly packages are designed for businesses that need a steady drumbeat of marketing and customer engagement. We call them Starter, Growth, and Premium, and each offers a different level of support.

Note: All recurring clients are also invited to join our private Business Owners group, where we discuss various common business and community related subjects, and issues impacting us as a business community in and around Potchefstroom, this is. a valuable space for "Meeting of the Minds"

Starter Package

(R499 per Month - Setup Fee R300 once-off)

Sometimes, you want to test the waters without making a high value commitment. That’s what the Starter Package is all about. Beyond the benefits of Business Card Plus, we create a dedicated Webbie Page for you—an attractive, mobile-responsive page, which is very important as more than 85% of web traffic is via a mobile phone, that’s easy to share.

It carries your business name, logo, essential details, and an immediate link to your story in our Potch Gazette section. In addition we can place one free event that you may have on our Events Calendar per month.

You will receive two types of Gazette features: a concise profile with a striking headline image and a more comprehensive write-up we research and write on your behalf. Every month, we boost your business for 7 days on our Facebook page, aiming it squarely at the right audience segments.

Growth Package

(R1,499 per month - Setup Fee Waived)

If you’re ready to reach more people, more often, the Growth Package is designed to do just that. We waive the setup fee, significantly extend your boosted ads to 18 days each month, and assign you a dedicated account manager.

That means there’s always someone you can message or call for quick questions, ideas, or feedback.

On this package we can also list two free events for you per month on our Calendar for any special events and functions you may have. You’ll also enjoy free job postings, where we collate applications on your behalf, and deeper research pieces every six months. Think of this as your company’s personal marketing team—on call, ready to brainstorm, and committed to your success.

Optional Extras: We’ll also give you a discount on our highly engaging videos, charging only R1,000 per video instead of the standard R2,000. Think of it as having a regular presence in our local digital “conversations,” letting potential clients see you again and again. These videos are shared on our Main Facebook Page, Website, TikTok and Instagram.

Premium Package

(R4,499 per month - Setup Fee Waived)

This is where we pull out all the stops. The Premium Package is for businesses that want to dominate the Potchefstroom market and beyond, benefiting from hands-on collaboration with our team. We’ll start by meeting face-to-face to discuss your goals and craft a custom strategy.

Then our journalist will visit your site in person, and we’ll produce a polished story and an initial video that truly capture the essence of what you offer.

As part of your onboarding we will also do a special interview with you in our StroomStorie studio, introducing your business, products and services in a live broadcast across Facebook, this broadcast is reshared across our channels in full as well as snippets and reels, adding additional visibility to your business.

Each month, we’ll send our video team to you for new content—think product launches, behind-the-scenes tours, or interviews with your team. All this fresh material gets boosted and shared widely.

You’ll also get regular coverage in your own dedicated space on the Potch Gazette, where all your stories and updates will be collated, a dedicated banner on The Go-To Guy website, and invitations to co-run promotional competitions.

Plus, you’ll see quarterly (and sometimes more frequent) analytics reports. We list events of interest on our Calendar as and when you may require. If you’re looking for that “always-on” marketing approach where experts handle nearly everything, Premium is the way to go.

*Extra Services to Amplify Your Reach

If you want even more specialised support, we also offer the following:

Facebook Page Management: Don’t have time to handle your own social media? We can do that for you.
Google Keyword Campaigns: We’ll set up and manage your ads on Google, so people searching for services like yours find you first.
Paid TikTok Promotions: Take advantage of our growing TikTok audience, with special boosted ads to reach younger consumers or new demographics.

*Extra Services: Quoted separately

One-Off Options: Video Ads, Display Ad, One Hit Gazette

Video Ads

Our video ads have developed a bit of a reputation for being both fun and incredibly authentic. We chat with you (either on-site or in our studio) to get your message out in a way that feels genuine—no stiff, staged marketing.

Our base rate is R2,000, with discounts if you book multiple videos within six months. After all, consistent video content is one of the best ways to stay top of mind with your audience. These videos are shared across our various platforms, this includes our main Facebook page, Website, TikTok and Instagram

Video Discount Structure (6 Month Cycles)

First Video: R2,000
2nd Video: R1,800
3rd Video: R1,500
4th Video: R1,200 provided that at least 1 video done thereafter each quarter

Display Ads

Simple Banner display Add

(R750 once-off)

If you want basic visibility, that links to a basic profile or external link to your assets, such as Website, Online Form, Facebook Page/Group, Whatsapp link or other then this is for you.

We will create an image that captures essence of your product/service and place this on our Website as a digital display add, visitors can click and connect when viewing a specific page. Think of this as those visual ads you find in a newspaper. The ad will be displayed for 7 days.

Potch Gazette Single Ads

One Hit Gazette

(R1,200 once-off)

If you have a particular announcement or story you want published, you might prefer our One Hit Gazette. We’ll put together an article complete with eye-catching artwork, desk research, and input from you.

Then we’ll boost it on our site and on Facebook for a week, so it reaches the specific audience you want. If you need additional exposure, you can opt for an extra boost on our main Facebook page. It’s an excellent way to make a big splash—fast.

The Boosting Structure Included

Standard: Gazette Feature + 7 days towards your targeted client segments - R1,200

Option 1: Gazette Feature + 14 Days towards your targeted client segments - R1,700

Option 2: Gazette Feature + 21 days towards your targeted segments - R2,200

Option 3: Gazette Feature + 28 days towards your targeted segments - R2,700

Why Partner with The Go-To Guy?

Honestly, our heart beats for this city. We’ve watched Potchefstroom’s business community blossom, and we’ve been privileged to play a part in that. This is why we put so much care into each listing, each article, each video, and each social media push.

When you work with us, you’re not just purchasing an ad slot. You’re tapping into a network that lives and breathes Potchefstroom, has earned trust from local audiences, and genuinely wants your venture to succeed.

Digital Footprint Remains: The benefit of our digital ads, stories, articles and business coverage is that digital footprint remains, authority and credibility grows and your related coverage gets discovered and rediscovered, adding a continued flow of interest in your business, think of it like a snowball over time that collects, yet does not shed, every digit adds an improvement over time.

We believe in stories. When potential customers see a vibrant profile, read a well-researched piece in the Potch Gazette, or watch a lively video interview, they connect with you on a deeper level. That’s the real difference. We don’t just say, “Here’s a local business.” We say, “Here’s a business with a story worth telling.”

We believe in consistency. The algorithms on social media learn over time. So do the readers of the Gazette who see recurring stories and updates about your brand. By committing to an ongoing presence—whether Starter, Growth, or Premium—you build a relationship with an audience that trusts our platform for recommendations and news.

We believe in community. From charity initiatives to grassroots events and real-time feedback from local consumers, we’re more than just a directory. We want the whole Potchefstroom ecosystem—businesses, residents, schools, nonprofits—to flourish together.

Let’s Make Potchefstroom Your Stage

We hope this article has given you a sense of who we are and how we can help your business gain local prominence. Whether you’re a brand-new startup needing a free listing or a well-established company craving a strategic, full-scale marketing approach, we have something to fit your needs. And if you ever have any questions, our team is always just a call, message, or coffee date away.

Thank you for taking the time to learn about The Go-To Guy. Below, you’ll find a quick reference of the packages, pricing, and key statistics for your convenience. We’re excited to see what we can accomplish together in helping your business shine in Potchefstroom and beyond.

Getting in Touch

If you have any more questions, want to discuss these packages in depth, or are ready to get started, we’d love to connect. You can reach us at any of the following channels

Email: Click Here

WhatsApp: Click Here

Online Form: Click Here

We look forward to getting your business on the map and more feet into your door.

Facts, Figures, and Tables

Quick Stats Current and Growing

Monthly Website Pageviews: ~75,000
Facebook Followers: 70,000
TikTok Followers: 8,300+ (over 1 million views overall)
Directories: 2,700+ businesses listed (90% in Potchefstroom)

Comparison Table of Recurring Packages

** 720 hours of boosting per month (split between written and video content).

Once-Off Offers

If you have any more questions, want to discuss these packages in depth, or are ready to get started, we’d love to connect. You can reach us at The Go-To Guy or give us a shout on our social media channels. We look forward to partnering with you and showcasing your business to Potchefstroom—and the world.