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Tips for Planning a fundraiser

Writer's picture: Amanda BekkerAmanda Bekker

Hosting a successful fundraiser event is a great way to achieve your goals and make a difference.


Here's a step-by-step guide to help you plan and execute a successful event:

  1. Determine your goal: This will help guide all your decisions and keep you on track.

  2. Find the perfect venue: Look for a place that has enough space, is easily accessible, and has the necessary facilities. Consider the cost, amenities, and atmosphere, too.

  3. Pick a date and time: Choose a date that works for most people and doesn't clash with other events.

  4. Set a budget: Figure out how much money you need and how you'll make it. Make sure the budget is realistic and includes contingency plans.

  5. Choose a theme: A fun theme can create a great atmosphere and draw more people in.

  6. Get sponsors: Sponsors can provide financial support, donate items, and help promote your event.

  7. Make a guest list: Make sure to invite your target audience and potential donors.

  8. Plan the program: Decide on the events, activities, and entertainment you want to include.

  9. Spread the word: Use social media, email, flyers, and other promotional materials to get the word out.

  10. Get ready for the day of the event: Make sure you have everything you need and assign tasks to volunteers and staff.

  11. Evaluate the event: After it's over, take a look at how it went, what you can improve, and get feedback from attendees.

When looking for a venue, these are the things you should keep in mind:

  • Capacity: Make sure the venue has enough space for everyone and any activities you want to include.

  • Accessibility: Check that the venue is easy to get to by car, public transportation, or other means.

  • Facilities: Make sure the venue has restrooms, lighting, sound system, and everything else you need.

  • Cost: Make sure the venue fits your budget and you understand any additional fees.

  • Amenities: Make sure the venue has things like food and beverage service, Wi-Fi, and seating.

  • Parking: Check if there's enough parking and if there's a cost.

  • Versatility: Make sure the venue can be easily adapted to meet your needs.

  • Climate control: Check that the venue has heating and cooling to keep people comfortable.

  • Atmosphere: Make sure the venue matches the theme and mood of your event.

When it comes to sponsors, you can:

  • Research: Look for companies or organizations that match your goals and mission. Check their websites and social media to see if they've sponsored similar events.

  • Network: Reach out to your friends, family, colleagues, and acquaintances to see if they know of any potential sponsors.

  • Direct outreach: Contact potential sponsors directly and explain your event and why their support matters.

  • Use existing relationships: If you have existing relationships with companies or organizations, consider reaching out to them for sponsorship.

  • Offer incentives: Give sponsors recognition and exposure, like advertising in your event materials or a speaking opportunity.

To promote your event, you can:

  • Use social media: Share your event on Facebook, Twitter, and Instagram to reach a wider audience.

  • Reach out to the media: Contact local newspapers, radio stations, and TV stations to get more visibility.

  • Work with sponsors and partners: Partner with local businesses and organizations to promote your event. Ask them to share it on their social media and include it


Promote you event on The Go To Guy: https://www.thegotoguy.co.za/events-region-nw-fs//





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