Market days are incredibly popular in local communities and if done right can become a regular fixture on the events calendar in your area, and indeed market days could be arranged by any individual or community on a regular basis. As Potchefstroom is part of a larger farming area it also makes sense to try and involve local farmers and producers to be the nucleus of such a fresh market day.
Here at The Go-To Guy we also love markets, and we created a category specifically for markets as well as popup store in our community, you can check these out at the following link: Local Markets.
If you do arrange a market day, or you are interested to arrange a market day, then perhaps this short list of things to consider may assist you in putting together a fantastic day that you can be proud of, and that the community will enjoy, here is our short list:
Location: Choose a location that is easily accessible and visible to the local community, ensure that there is enough and safe parking.
Promotion: Advertise the market day in advance through local newspapers, social media, to attract customers, use Facebook events feature and push these out to local community pages on Facebook. Here at The Go-To Guy you can also register your market day for free at the Events page, which you can find at this link here: Regional Events
Participation: Invite other local farmers to participate in the market day to provide a diverse selection of products.
Timing: Schedule the market day at a time when it is convenient for both farmers and customers. Also check that your event does not clash with other events in your area, if you need to check what events are in your area you can check the events page on The Go-To Guy at this link here: Regional Events
Quality: Make sure to have the best quality produce available for customers.
Safety measures: Ensure that the market day follows all necessary safety measures.
Customer service: Provide good customer service, such as answering questions on social media, having contact numbers where potential customers as well as vendors could easily contact you for more information.
Variety: Offer a variety of fruits and vegetables to attract different customers.
Price: Set competitive prices that are fair to both you and your customers.
Follow-up: Collect customer feedback after the market day and use it to improve future market days.
Points to focus on when promotion your market day:
Social media: Create event pages and posts on popular social media platforms such as Facebook and Instagram to promote the market day and attract customers.
Local newspapers: Place ads in local newspapers to inform the community about the market day.
Collaboration: Collaborate with other local businesses and organisations, such as restaurants or supermarkets, to promote the market day.
Online marketplaces: Use online marketplaces such as Facebook market place the market day to reach a wider audience.
Word of mouth: Encourage satisfied customers to spread the word about the market day to their friends and family.
The Go-To Guy: Place your market day on the Potchefstroom App created by The Go-To Guy
Customer loyalty program: Create a customer loyalty program where customers can earn rewards or discounts for attending the market day.
Press release: Send out a press release to local media outlets to generate coverage of the market day.
So dust of your boots, get your community going and start building a great program for a great market day in your community
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